Strategic Communications · Public Affairs · Investor Relations
Connect You to China.
Bring Business to You.
Jinyu Consulting helps companies build visibility, credibility and influence across China and global capital markets.
About Jinyu
Local insight.
Global perspective.
Founded in 2019 by senior public affairs, communications and strategy professionals, Jinyu Consulting provides integrated and customised support across strategic communications, public affairs, investor relations and business strategy.
We help Chinese companies communicate with international markets and investors, while supporting international organisations as they navigate China’s fast-moving business and regulatory environment.
What We Do
Integrated advisory support from reputation building to capital markets.
Marketing & Communications
Brand positioning, media relations, thought leadership, content marketing, social media and crisis communications.
Public & Government Affairs
Policy insight, stakeholder mapping, regulatory intelligence and relationship management across China.
Investor Relations
Capital-markets messaging, earnings support, investor targeting, analyst engagement and IR platform development.
Business Strategy
Market analysis, market-entry strategy, opportunity identification and tailored growth advisory.
Our Team
Founder & CEO, CFA ESG
Sunny Sun
Senior Partner, Asia Pacific · Hong Kong
Xavier Duval
Founding Partner, Public Affairs
Liana Lee
Senior Partner · Media Relations
Wenjun Liu
Senior Partner · Corporate Strategy
Simeng Lee
Senior Partner · Investor Relations
Rene Jiang
Selected Clients & Case Studies
Recent work across technology, healthcare, finance and international business.
CiDi
0→1 global brand-building breakthrough
DaSouChe
Top-tier media & investor visibility
MedLinker
JY Consulting 